Show house exterior rendering

Show Home Interior Design for Premium Property Developers

Show House Interiors for Luxurious Modern Living

As well as designing award-winning residential interior schemes, Designed by Woulfe also deliver eye-catching, memorable and targeted show house interiors for both new builds and apartment block renovations. High-end property developers rely on us to capture an aspirational lifestyle synergistic with their brand. We translate that vision into a premium quality marketing suite with modern facilities and luxurious styling, allowing potential purchasers to instantly feel at home. 

A sophisticated new york penthouse featuring silk rugs and seating from flexform.

Maximise Sales in Your Luxury Residential Developments

Our team is devoted to creating supreme show homes that make a lasting impression and ultimately help luxury property developers secure maximum sales. The outstanding residential interior schemes we create ensure that flagship units in prime property developments in the UK and beyond stand out amongst an ever-growing property market, fulfill their potential, and remain relevant long after the launch and sale of the homes.

A large facture studio resin art pieces creates a focal point in the dining room.

Aspirational Modern Living

The show homes we design are classic, characterful and enticing enough to compete not only with other new builds, but also with the second-hand property market too. They showcase to potential buyers what purchasing a home in a particular development would look and feel like, while also retaining an essence of malleability that will appeal to budding homeowners who are eager to put their own stamp on the interiors of the property they are looking to purchase.

A wooden toped coffee table creates a warm focal point in this living room.
A flexform marble side table with bronzed  Salperton Lamp from Porta Romana.

Thoughtfully-Crafted Spaces

We understand that when developing model homes obtaining maximum return on an investment is key. We put the utmost effort into understanding each developer’s target demographic as well as the buyers’ lifestyle aspirations so that we can design a development with marketing show suites that tell a story and intrigue potential home buyers.

When designing the interiors for show homes we strive to make them memorable and increase buyers’ interest through our innovative and considered design, whatever the target market. Our focused team hones in on the details of each project to work in relation to the brief and budget. We take factors such as the target market, location and the developer’s brand positioning into account.

A modern designed villa sized penthouse with infinity pool.
Brian's refreshing and innovative approach to modern tropical design promises to create some of Phuket's more interesting properties over the next few years. Working with Brian on Malaiwana was a unique experience that allowed me to fully appreciate the extent of his enormous talent.
Stephen Paine, (Developer of Malaiwana)
Phuket, Thailand
Period white marble fireplace with gold brass hearth.
A chesney limestone fireplace with a large circular mirror hanging over it.

Enhancing Your Brand's Position

Our design portfolio continues to grow in scope and scale. Designed by Woulfe designs and develops a variety of show homes from warm designs catered to families to smart, functional interiors that speak to professionals. We work closely with the developer’s sales and marketing team to make sure that what we produce reflects the brand’s desired position in the market.

We’ll find out exactly what your buyer's lifestyle requirements are and what would appeal to their tastes. Armed with this invaluable information, our team will bring to life practical, intelligent, creative and professionally-styled spaces which will serve to maximise interest in the property.

A rendering of an open plan dining and living room with sea views.

Optimising Interiors for Maximum Impact

As a high-end property developer, you're forever trying to balance immediate visual appeal with the functionality of the living space and consistency of aesthetics across the development. Costs of interior design and architectural services must be offset against the need to maximise each property's saleability and profit potential.

Whether new build flats, houses, villas or penthouse apartments, we work hard to optimise the interior space we’re working with in order to make your show home is as attractive and appealing as possible.

We reached out to Designed by Woulfe to create a timeless yet modern residence to showcase the penthouse collection for one of our newest developments in New York. Brian's ability to create an iconic home that still felt fresh and dynamic enabled us to sell out in record breaking time. When creating a model residence for our penthouse collection we reached out only to Designed by Woulfe. Their aesthetic is the perfect balance of modern and iconic.
Michael Mignosi, Director of Marketing
A rendering of a luxury outdoor terrace with infinity pool.

Minimising Time on Market

When working on the interior design of new housing developments we use our expertise to highlight the unique potential of each property, be it a studio flat or a luxury penthouse, and showcase the numerous capabilities of the space. Every design aspect is thought-out, resulting in a stylish, inspirational and imaginative design that retains the contemporary yet timeless approach that is synonymous with Designed by Woulfe.

Understanding that minimising time on the market is essential to property developers and their stakeholders, we continuously strive to deliver outstanding results that get future buyers excited, and enable them to see the potential in a property.


At Designed by Woulfe we take the time to understand our clients’ wishes so that we can tailor our interior design services to the individual requirements of each project.

To discuss a property or for further information, please contact us at [email protected]

No matter the scope or scale of a project, the initial step in our process is to arrange a complimentary consultation with Managing Director & Founder, Brian Woulfe.