Award-winning, tailor-made interior design for St John’s Wood private residences of distinction, prestige show homes, and commercial spaces of note.
INVOKING LASTING MEMORIES IN ST JOHN’S WOOD, WITH EXPERTLY CRAFTED INTERIORS
For over a decade, renowned Irish-born, London-based interior designer Brian Woulfe and his team of talented experts have been tailor-making stupendous interiors for private homeowners, premium property developers and respected hospitality and retail brands. Well-celebrated throughout the industry, Designed by Woulfe serves an array of high profile clientele and celebrities across the globe, always focusing on a personal service that’s fully discreet and completely bespoke, with individuality carved into the very core.
Our Projects in St John’s Wood: Revived Late-Edwardian Apartment
Where we work
We work across St Johns Wood and the surrounding area from our studios in London and Dublin.
Arrange a visitSt Johns Wood
Perfectly individual, gratifyingly stylish and practically crafted for everyday living. For St John’s Wood residences that meet your desires in every way, choose Designed by Woulfe.
For private residences in St John’s Wood, interior design has a dual role to play. First, it must serve you in a practical sense, supporting the needs of everyday life. And then, it must fulfil your desires in a visual way, exuding your individuality, radiating your personality and conveying your values. At Designed by Woulfe, our interior design team will work with you on a personal level to bring your St John’s Wood home to life in a way that is true to you.
Whether your wish is to see your London NW8 listed property’s elegant period features sympathetically restored and showcased, your sights are set on a contemporary apartment conversion that fits seamlessly with your modern lifestyle, or you require a special level of support in sensitively renovating a St John’s Wood Conservation Area building, you can rely on the expertise of the multi-award winning Designed by Woulfe interior design studio to deliver precisely what you need, in every respect.
Breathing a fresh sense of life into interior design, for customer experiences that stay etched in the memory, and for brand loyalty that lasts.
Interior designers St John’s Wood wide will concur that first impressions count for everything. And nowhere does this ring so true as in the hospitality industry. At Designed by Woulfe, we have been working in close partnership with restaurateurs, boutique hoteliers, luxury spa owners and high end venue proprietors for several years, during which time we have honed our expertise to perfection in creating spaces that never fail to inspire long-lasting brand loyalty. With every interior design project tailor-made to match your brand vision and play to your audience in just the right way, you will be set to enjoy results way beyond your expectations.
Engaging on an aspirational level, Designed by Woulfe show home interiors are uniquely crafted around the nuances of your target audience.
Your prime property development in St John’s Wood deserves a truly tailored approach to interior design. And that is precisely what you will receive should you choose to engage Brian Woulfe and his skilled team. Charged with charm and designed to capture the imagination and emotion of your target buyer, our show home interiors are individually crafted to speak volumes about your brand, whilst connecting on a deep level with your audience. Having worked for many years with a number of prominent West End developers, we know just how to elevate competitive edge, for guaranteed sales success.
From dream residences to investment aspirations, from holiday getaways to city stopovers, when it comes to finding your ideal property, you can trust in the astute knowhow of Designed by Woulfe.
Pinning down your ideal property can be a challenging task. But with the right local knowledge, a selective eye for future potential and return, and a true understanding of your personal aspirations, finding that beautiful primary residence or lucrative rental apartment in St John’s Wood could fast become more of a reality than a dream. Whether you are searching within the NW8 district of London, or wish to cast your search net further afield or even abroad, you will find our in-depth knowhow of the sustainable and economical facets of real estate incredibly advantageous.
Four ways to work with the studio, each delivered by the same team, to the same standard, from concept through to handover.
Full-service design for private homes, from single-room refurbishments to complete back-to-brick renovations of period property. We take responsibility for the whole journey, working alongside the architect or the contractor.

Workspaces, hospitality and private members' environments designed to perform commercially and feel genuinely good to be in. We balance brand, brief and budget with the same material rigour we bring to a private residence.

Show homes and marketing suites for developers who need the space to sell. We design to a target buyer and a target value, then deliver photography-ready interiors on programme, including CGI visualisation ahead of practical completion.

A focused, one-to-one conversation with Brian Woulfe for those seeking an experienced perspective on an interior, a property or a project in any stage of its progress. Held online, charged at £750 + VAT for 60 minutes.

A bespoke apartment at Chelsea Barracks, a period conversion in Little Venice, a country house in the Cotswolds. Whatever the scope, the approach is always bespoke.
A clear, documented process with transparent budget management, so you always know what happens next.
A complimentary consultation with Brian Woulfe, at your property or our studio. We listen to how you live, establish scope, programme and investment level, then set out a proposal.
Mood direction, spatial strategy, material palettes and early sketch layouts. Presented in person, so finishes can be seen and handled before anything is committed.
Technical drawings, bespoke joinery, lighting and AV schemes, full FF&E schedules. Everything coordinated with the architect, contractor and consultants.
We order, track and inspect, manage lead times and deal with makers directly, with transparent budget management throughout.
A co-ordinated installation. We dress the house down to the books, the linen and the flowers, then hand you the keys to a finished home.
Are you looking to work with a trusted interior designer in St John’s Wood? Based in London, multi-award winning design studio Designed by Woulfe is ready to respond to any questions you may have. Naturally, you are invited to get in touch directly should you require more of a personalised response.
It’s all about working closely with you to achieve your personal goals for your home or commercial space. Understanding your ambitions, your inner flair, your personality and of course, those all-important practical necessities, is a key stage of the interior design process.
You will find our talented team innately able to ascertain just what you want from your interior, both practically and visually. Our core aim is to ensure that at the climax of the project, when all is done, you have nothing but overwhelming admiration for your new surroundings.
Yes, project management is one of our specialities and we would be delighted to take the reins for your St John’s Wood interior design project. We work with a lot of clients who elect to fully hand over their projects to our team. It allows them a degree of privacy, and to set aside the everyday intricacies that so often detract from the overall pleasure of the interior design process.
We have extensive experience in overseeing refurbishment and architectural and interior design projects right through from conception to fruition, ensuring budgets, timescales and all the finer points are adhered to throughout. Our attention to detail and ownership of our clients’ projects have been acknowledged in many ways, including with multiple awards.
It is true that some St John’s Wood interior design teams are inclined to impose their own style upon their clients. However, at Designed by Woulfe, what we do is very much about your style rather than ours.
Always commencing with a clean slate, we spend ample time exploring our clients’ individual tastes, preferences, interests and values, as well as practical needs. After that, it’s simply a case of providing inspiration, and applying our design proficiency and distinguishing eye to formulate a concept that works for you and your family, or your brand.
One thing you will find amongst our interior design team is an instinctive ability to entice our clients’ inner flair into the open, so that it can be injected into the surroundings.
Yes, we can certainly take care of everything for you in that respect.
Accessorising and embellishing are some of the most important aspects of the interior design process. This is precisely how you get to imprint your individuality and spirit upon the property, and reveal what you stand for.
Having spent several years nurturing strong relationships with a network of specialist suppliers, we can provide you with unparalleled access to impressive treasures from around the globe. From stunning artworks to characterful accessories and rare antiques, our outstanding finds have been known to completely transform a space.
No matter the scope or scale of a project, we would be delighted to hear about it. Share a little about the property and what you would like it to become, and we will get back to you as soon as possible.