Interior Design St John’s Wood

Award-winning, tailor-made interior design for St John’s Wood private residences of distinction, prestige show homes, and commercial spaces of note.


For over a decade, renowned Irish-born, London-based interior designer Brian Woulfe and his team of talented experts have been tailor-making stupendous interiors for private homeowners, premium property developers and respected hospitality and retail brands. Well-celebrated throughout the industry, Designed by Woulfe serves an array of high profile clientele and celebrities across the globe, always focusing on a personal service that’s fully discreet and completely bespoke, with individuality carved into the very core.

Our Projects in St John’s Wood: Revived Late-Edwardian Apartment

Breathing Flair And Personality Into High End Residences The Length And Breadth Of St John's Wood

Perfectly individual, gratifyingly stylish and practically crafted for everyday living. For St John’s Wood residences that meet your desires in every way, choose Designed by Woulfe.

For private residences in St John’s Wood, interior design has a dual role to play. First, it must serve you in a practical sense, supporting the needs of everyday life. And then, it must fulfil your desires in a visual way, exuding your individuality, radiating your personality and conveying your values. At Designed by Woulfe, our interior design team will work with you on a personal level to bring your St John’s Wood home to life in a way that is true to you.

Whether your wish is to see your London NW8 listed property’s elegant period features sympathetically restored and showcased, your sights are set on a contemporary apartment conversion that fits seamlessly with your modern lifestyle, or you require a special level of support in sensitively renovating a St John’s Wood Conservation Area building, you can rely on the expertise of the multi-award winning Designed by Woulfe interior design studio to deliver precisely what you need, in every respect.

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This luxurious living/dining room showcases a stunning blend of elegance and comfort. The wooden flooring sets a warm and inviting tone, complemented by the blue walls that add a touch of tranquillity. A bronze textured cabinet, adorned with tropical plants, adds a sophisticated element to the space. Two boss armchairs covered in Edelman leather, adorned with a blue and grey throw, rest on a textured grey/blue rug next to a grey sofa. A marble top, side table with a gold and white lamp stands beside the armchairs. On the other side of the room, a circular white dining table surrounded by yellow dining chairs with black legs creates a vibrant and stylish dining area. The room is completed with a fireplace featuring a white mantel and a circular mirror above it, adding a touch of classic charm.

Innovative Interior Design, For The Most Memorable Hospitality Experiences

Breathing a fresh sense of life into interior design, for customer experiences that stay etched in the memory, and for brand loyalty that lasts.

Interior designers St John’s Wood wide will concur that first impressions count for everything. And nowhere does this ring so true as in the hospitality industry. At Designed by Woulfe, we have been working in close partnership with restaurateurs, boutique hoteliers, luxury spa owners and high end venue proprietors for several years, during which time we have honed our expertise to perfection in creating spaces that never fail to inspire long-lasting brand loyalty. With every interior design project tailor-made to match your brand vision and play to your audience in just the right way, you will be set to enjoy results way beyond your expectations.

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luxury bronze door custom drinks cabinet

Individually Crafted Show Homes, Designed With The Discerning St John's Wood Buyer In Mind

Engaging on an aspirational level, Designed by Woulfe show home interiors are uniquely crafted around the nuances of your target audience.

Your prime property development in St John’s Wood deserves a truly tailored approach to interior design. And that is precisely what you will receive should you choose to engage Brian Woulfe and his skilled team. Charged with charm and designed to capture the imagination and emotion of your target buyer, our show home interiors are individually crafted to speak volumes about your brand, whilst connecting on a deep level with your audience. Having worked for many years with a number of prominent West End developers, we know just how to elevate competitive edge, for guaranteed sales success.

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Flexform Zeno Light sofa in large open plan living room with blue walls.

Insightful Sourcing For Your Ideal Property In St John's Wood And Beyond

From dream residences to investment aspirations, from holiday getaways to city stopovers, when it comes to finding your ideal property, you can trust in the astute knowhow of Designed by Woulfe.

Pinning down your ideal property can be a challenging task. But with the right local knowledge, a selective eye for future potential and return, and a true understanding of your personal aspirations, finding that beautiful primary residence or lucrative rental apartment in St John’s Wood could fast become more of a reality than a dream. Whether you are searching within the NW8 district of London, or wish to cast your search net further afield or even abroad, you will find our in-depth knowhow of the sustainable and economical facets of real estate incredibly advantageous.

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Large dusty pink master bedroom with french door windows and oak flooring.

Award Winning Interiors

Eu property awards 2021 winner
EU Property Awards 2020 winner

18 reviews

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Brian was fantastic before, during and after our renovation of our home. It was our first time doing work like this, and he helped us navigate not only the design element, but also took a leading role in making sure the whole project got delivered to the high quality bar he expects, working with our other contractors. Since moving in, he’s also helped us resolve any issues and change and add to things as we wanted. He always has the right balance of listening to the clients wants and needs, but also pushing our thinking based on his extensive experience of what is going to work well in practice. We would definitely work with him again if we renovate another house!

Jo Bertram

I had a wonderful experience with Designed by Woulfe. Brian is incredibly responsive, has incredible attention to detail and exceptional creative instincts. He has created a space for me that is not only functional, but a bespoke high-quality living space ready for entertaining. From the beginning of the design process through to completion of the project, each stage was well managed and carefully considered. I felt involved throughout the entire process and comfortable that I was in good hands. I highly recommend him and Designed by Woulfe!

Michael ODonoghue

After considering several interior designer options, we selected Brian for the refurbishment of our London home. So glad we did! He brought creativity and flair to the project, as well as great attention to detail. Until the refurbishment was underway, I hadn't appreciate how much work was involved on his part. We have already hired him to assist on our next project.

David Herlihy

Recent Projects

Frequently Asked Questions

Are you looking to work with a trusted interior designer in St John’s Wood? Based in London, multi-award winning design studio Designed by Woulfe is ready to respond to any questions you may have. Naturally, you are invited to get in touch directly should you require more of a personalised response.

How does your St John’s Wood interior design service work?

It’s all about working closely with you to achieve your personal goals for your home or commercial space. Understanding your ambitions, your inner flair, your personality and of course, those all-important practical necessities, is a key stage of the interior design process.

You will find our talented team innately able to ascertain just what you want from your interior, both practically and visually. Our core aim is to ensure that at the climax of the project, when all is done, you have nothing but overwhelming admiration for your new surroundings.

Are you able to project manage my interior design in St John’s Wood?

Yes, project management is one of our specialities and we would be delighted to take the reins for your St John’s Wood interior design project. We work with a lot of clients who elect to fully hand over their projects to our team. It allows them a degree of privacy, and to set aside the everyday intricacies that so often detract from the overall pleasure of the interior design process.

We have extensive experience in overseeing refurbishment and architectural and interior design projects right through from conception to fruition, ensuring budgets, timescales and all the finer points are adhered to throughout. Our attention to detail and ownership of our clients’ projects have been acknowledged in many ways, including with multiple awards.

Will our finished interior be true to our personality, or do your interior designers in St John’s Wood work to a house style?

It is true that some St John’s Wood interior design teams are inclined to impose their own style upon their clients. However, at Designed by Woulfe, what we do is very much about your style rather than ours.

Always commencing with a clean slate, we spend ample time exploring our clients’ individual tastes, preferences, interests and values, as well as practical needs. After that, it’s simply a case of providing inspiration, and applying our design proficiency and distinguishing eye to formulate a concept that works for you and your family, or your brand.

One thing you will find amongst our interior design team is an instinctive ability to entice our clients’ inner flair into the open, so that it can be injected into the surroundings.

Will you be able to source furniture and accessories as part of my St John’s Wood interior design project?

Yes, we can certainly take care of everything for you in that respect.

Accessorising and embellishing are some of the most important aspects of the interior design process. This is precisely how you get to imprint your individuality and spirit upon the property, and reveal what you stand for.

Having spent several years nurturing strong relationships with a network of specialist suppliers, we can provide you with unparalleled access to impressive treasures from around the globe. From stunning artworks to characterful accessories and rare antiques, our outstanding finds have been known to completely transform a space.


At Designed by Woulfe, we take the time to understand our clients’ wishes so that we can tailor our St John’s Wood interior design services to the individual requirements of each project.

To discuss a property, or for further information, please contact us at [email protected].

No matter the scope or scale of a project, the initial step in our process is to arrange a complimentary consultation with Managing Director and Founder, Brian Woulfe.

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Our Awards & Affiliation

  • Eu property awards 2021 winner
  • EU Property Awards 2020 winner
  • BHA finalist 2020
  • United Kingdom Property Awards SALIC Winner 2018-2019

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