Primrose Hill House living and dining room in period property.

Luxury interior design for the discerning homeowner

Multi-Award Winning Interior Design Studio

We are a London-based luxury interior design studio providing a comprehensive range of services. Our highly skilled team deliver timeless, award-winning interiors through design consultancy, architectural planning and detailed drawings, sourcing, delivery and luxury finishing. We develop show-stopping interior design schemes for private homes, residential developments, show homes, commercial and hospitality properties, taking a fully bespoke and approach with each new project.

Irish Born London Based Interior Designer Brian Woulfe

From Concept to Completion

Designed by Woulfe has over a decade’s experience working in the UK and internationally on residential, commercial, multi-unit developments and show home interior design projects. Whether working with residential or commercial clients, Managing Director Brian Woulfe takes a hands-on approach, providing a personal interior design service from concept through to completion. Brian works closely with each client to ensure the bespoke home interior design scheme which Designed by Woulfe creates fulfills their every requirement.

A hand made silk rug with animals from Stark Rugs

Integrity, Care & Precision

Our design studio takes pride in fulfilling clients’ wishes with enthusiasm, integrity, care and precision. Whatever the scope, budget or time frame of a property developer or private homebuyer, we ensure each project is as individual as the client. We’ll take the lead if required and work tirelessly across time zones when necessary.

Our team collaborates with consultants such as architects, landscape contractors and gardeners, lighting designers and audio visual specialists in order to ensure every element of the residential or commercial interior scheme is executed to an exceptional standard by the best in the industry. We maintain a dedicated site presence throughout to ensure deadlines are met and any challenges which may arise are dealt with efficiently.

Luxurious master bedroom with feature fabric padded headboard wall.

High-End Interior Design

Our ability to deliver high-end interiors has earned Designed by Woulfe international recognition, multiple property, design and architecture awards, and a reputation for excellence in interior design and execution. Some of our most notable accolades include ‘Best Interior for an Individual Home’ at the Sunday Times British Homes Awards and ‘Best Interior Design Apartment London’ at the International Property Awards.

Continue reading for a break-down of the key interior design work stages that our studio fulfills when approached by a client. We craft bespoke interiors, so these stages are adapted on a case-by-case basis to suit the project to hand.

Award Winning Interiors

Small glass with white roses on coffee table.

STEP 1 - Design Brief

This initial step provides the foundations for a successful interior design project. Our team considers every aspect of a new interior design commission with meticulous detail so that the interiors we create are tailored to the precise requirements of the individual. We work closely with our clients, repeat or new, to ascertain their precise wishes, timescale, budget and desired outcomes when structuring an interior design brief. This provides the starting point for any new project we undertake.

In order to create spaces that accurately reflect a client’s lifestyle, aspirations and personal preferences, we take the time to understand their personalities and needs. We then incorporate realistic timelines and accurate costs, consider any structural restrictions and produce a comprehensive proposal of exactly what we can deliver and when.

Boys bedroom in blue with gwyneth boucle chair in white.
Avocado green toilet with brushed brass flush plate from west-one bathrooms and multi coloured complex tile pattern.

Your style - not ours

Unbound by a house style, Designed by Woulfe is not restricted to a definitive interior design aesthetic. In turn, we proudly offer a truly tailored design service that is customised to each client’s personal style and takes into respectful consideration the requirements of the project and the architecture of the property. Our team meets any possible limitations which arise in the design process with enthusiasm and dedication.

We determine exactly what the client wants from their home and how they see the space being used. There may be structural work which needs to be carried out or an extension built. At this stage we not only listen but also provide inspiration based upon our years of experience in crafting luxury interiors.

Luxury interior design mood board for a white themed drawing room.

Concept development

The design concept serves as a visual aid that appeals to the individual taste and style of a client. The aim of this initial stage is to create a cohesive design scheme which will bring their vision to life. We transform the dreams, ideas and requirements presented to us into reality through careful planning at this crucial stage.

Once we have carried out a property survey of the spaces to be designed, we will delve further into the design details and how the client’s personality and lifestyle can inform the interior design style of the property. When working on aspirational show homes and other commercial properties for developers, we consider the demographic and lifestyle needs of the target clientele as well as the requirements of the key stakeholders.

A rendering of a black wooden kitchen from Poliform London.

Visualise your interior space

A watertight interior design concept is integral to the successful execution of a design project however large or small. With this in mind, we work closely with our clients to interpret their brief and ensure their interior and lifestyle goals are met. The team puts together practical examples and references to communicate how the space will look and feel. We can create detailed renderings which encompass floor plans and furniture plans and present these alongside imaginative mood boards and palette ideas for colours, materials and fabrics.

Upon presentation of a comprehensive, clear-cut and authentic illustration of how the space in question will appear on completion, we will work with our client’s feedback to develop a final interior design concept that is tailored to their precise requirements. The wealth of experience we bring forward combined with our design instincts and steadfast determination to fulfil each brief to the letter enables Designed by Woulfe to transform ordinary spaces into truly extraordinary homes.

Designed by Woulfe was appointed because of the attention to detail needed in an environment which is both historic and fashionable. It was that detail that allowed the past to be entwined with the present and future. I would recommend Designed by Woulfe to anyone because of the understanding and quality of the design and workmanship.
Mark Johnston-Wood, MRICS, MCIOB, MIoD
Inner Temple
A picture of printed interior design drawings on a marble table.

STEP 2 - Design Development

After the concept development stage has been signed off we work diligently to develop each design to the highest standard. This is where we pin down the specifics of the interior design project at hand. Every detail of the concept, interior layout, construction and overall appearance is developed through architectural planning and design drawings.

Electrical, audio/visual and lighting plans will also be finalised at this stage as well as decisions based upon the design aesthetic. A comprehensive list of the hard finishes, soft furnishings, wall treatments, floor coverings, furniture, joinery, fixtures and fittings will be put together. Keeping specific requirements in mind, our studio will also design bespoke furniture if desired by the client.

A picture of an AV Rack for home automation.
Boiler hidden in bespoke joinery.

Creative collaboration

We understand the value in creative collaboration. In light of this, our studio will bring on board a host of experts in their respective fields to seamlessly integrate a client’s requirements into a design scheme. This means we’ll work alongside lighting designers, audio-visual specialists, security consultants, and a host of other collaborators to ensure that any user interface or technological system that needs to be included is straightforward to use and easy to maintain. 

Cipollino verde polished marble fireplace produced by Stone Age uk

Bespoke furniture & fittings

We diligently oversee the production of any bespoke interior design elements which are undertaken by specialist suppliers, such as the commissioning of custom furniture, furnishings or fittings.

Bespoke joinery in kitchen joinery open plan area.
Luxurious master bedroom headboard.

Exceptional craftmanship

Carefully selecting the best people for the job at hand, we place great importance on collaborating with respected teams or individuals who deliver to the same exceptional standards that we adhere to at Designed by Woulfe. This is reflected in high-quality, bespoke interiors which present exemplary craftsmanship and retain maximum value.

The initial design was stunning and enough in itself to give us confidence in our designer. Co-ordinating the various suppliers was a considerable task but was accomplished with aplomb... The outcome is really all we could have hoped for and we would certainly turn to him for any project in the future.
GLH (Lawyer)
Elegant London living room with bespoke joinery and fireplace.

Step 3 - Realisation

After the design development plan has been approved by our client, we then work closely with trusted architects, project managers, contractors and suppliers to ensure that the interior vision is brought to fruition. This is when we implement the interior design scheme we have created and it all comes to life.

We partake in regular site meetings in order to ensure that clear quality checks are being considered, timelines remain accurate, work is being carried out exactly as planned, and projects stay within budget. Our team works closely with the contractors and FF&E supply chain to ensure our design is implemented successfully.

A comfortable family living room in period London home with large ottoman on colourful rug.

Unlocking your property's potential

At every stage of the process, our dedicated team will always maintain a back and forth discourse to keep the client aware of key milestones. We are easily reachable and on-hand throughout to provide peace of mind for our clients, keep them fully up-to-date and to answer any questions which may arise.

We are highly skilled at dealing with all sorts of challenges. We enthusiastically find the best solution to tackle any road bump, keeping time and budget in mind throughout the problem solving process. Throughout the realisation of any interior design process, we maintain a steadfast dedication to unlocking a property’s potential. Exceptional project management is at the heart of our business and we pride ourselves on our attention to detail. Our team accepts nothing but the best and works around the clock to secure results of the highest quality for our clients.

Shelf with spirits in luxury home bar.

Step 4 - Final Flourishes

Our luxury interior design studio specialises in residential projects for private individuals, and remarkable show homes for property developers who seek to make a bold impression. The award-winning work we produce embodies a sensibility towards crafting unique interiors that are original, bespoke and fulfill the dreams expressed by our international and discerning clientele.

Every design decision we make is carefully considered as part of the whole project. Sourcing those final signature pieces which serve to complement and elevate the overall design of a space is an essential part of the process. We believe that every element of an interior design concept has the potential to resonate with the client and speak volumes about who they are.

Guest bedroom side table dressed with white roses in small glass.
A coffee table arrangement with books, tray and glass bowl with moss.

Accessorising & embellishing

Designed by Woulfe understands the perfect balance of playfulness and understated luxury. In these last stages of an interior design project we bring furniture, ornaments and other final flourishes together artfully. Our team has spent years building and nurturing personal relationships with an impressive network of specialist suppliers, which gives our studio unique access to remarkable items from around the world. These treasures range from contemporary artworks to distinctive accessories and rare antiques.

Our exceptional finds embellish each space, delivering inimitable style that guarantees our clients’ interiors are truly one-of-a-kind and reflective of their own individuality. A final walkthrough with the contractors allows us to identify and adjust any small issues and perform a final check on every detail.

Book A Consultation

At Designed by Woulfe we take the time to understand our clients’ wishes so that we can tailor our interior design services to the individual requirements of each project.

To discuss a property or for further information, please contact us at [email protected]

No matter the scope or scale of a project, the initial step in our process is to arrange a complimentary consultation with Managing Director & Founder, Brian Woulfe.