BESPOKE INTERIORS FOR A LUXURY LIFESTYLE AND LUXURIOUS INTERIOR DECOR
At Designed by Woulfe, we create distinctive high-end interiors that combine contemporary sophistication with timeless elegance. As a London based design practice, luxury interior designers in London, our award-winning studio is recognised for bespoke spaces that reflect each client’s individuality while drawing inspiration from global design capitals such as New York.
From reimagining a single room to transforming an entire home, we offer a fully tailored interior design service. Our luxury interior design service includes bespoke interior design concepts, luxury furnishings, statement lighting schemes, premium materials and finishes, space planning, bespoke joinery, furniture sourcing, art and accessories selection, and project coordination from concept to completion. Every element works in harmony to create spaces that are as functional as they are beautiful.
Our dedication to design excellence and innovation over the past year has positioned us among the most sought-after luxury interior designers London. Entrusting us with your project means working with a team committed to crafting interiors that embody both luxurious interiors, luxury and lifestyle.
From concept to completion, every detail is carefully considered and flawlessly executed. The result is a home that not only looks extraordinary but also feels deeply personal and inspiring, a space where you can explore style, color, and luxurious interior concepts. For clients seeking exceptional homes in prime London neighbourhoods, including Mayfair, discover our Interior Design Mayfair service.
Our design philosophy goes beyond aesthetics. We focus on creating functional and aspirational spaces that are tailored to each client’s lifestyle.
As residential interior designers in London specialising in luxurious interiors decor, we design with purpose - nurturing environments that enhance daily life and provide the setting for clients to thrive in, including bespoke residences in Knightsbridge and surrounding prime London neighbourhoods.
From a light-filled, sound-proofed home office that inspires productivity to an indoor-outdoor entertaining space that becomes the centrepiece of the community gatherings, every detail is approached with intention.
Whether for living, dining, working, resting or simply being, our goal is always the same - to create luxury residential interiors and luxurious interiors decor in London that reflect your aspirations and deliver on your vision of home. We help clients find solutions that balance elegance with practical resources.
At Designed by Woulfe, we specialise in meticulous refurbishments and bespoke new-build properties across prime London locations. Our turnkey service is designed for clients with demanding schedules or those who value privacy.
Our project management covers planning, interior design, budget management, construction coordination, quality control and the final handover.
Acting as your single point of contact from concept to handover, we remove the stress often associated with large-scale projects.
Exceptional project management lies at the heart of what we do. We oversee every stage - from planning and design through to budgeting, execution and quality control - ensuring precision and clarity at each step. Our approach also reflects principles supported by the Royal Institute of British Architects (RIBA), helping ensure every project balances functionality, architectural integrity and timeless design. This holistic approach allows us to define scope, schedule and budget from the outset, guaranteeing a smooth, transparent process.
With uncompromising attention to detail, we deliver luxury interior design projects and luxurious interiors decor in London on time, within budget and to the highest standard.
Every home should be as individual as the people who live in it. At Designed by Woulfe, we celebrate the unique tastes and personalities of each client, guiding them in refining their vision and bringing it to life. Our award-winning studio creates bespoke luxury interiors and luxurious interiors decor for London homes, from penthouses and townhouses to private family residences.
We are passionate about spaces that balance timeless elegance with modern sensibility. From tranquil coastal retreats to dynamic family residences, every project begins with what matters most to you. The result is a home that not only meets but surpasses expectations - an enduring reflection of lifestyle and individuality.
Our expertise in luxury interior design and luxurious interior decor in London is strengthened by collaborations with a trusted network of artisans and suppliers. From bespoke joinery and made-to-measure soft furnishings to original artworks, we commission and source unique elements that define individuality.
Over the years, our London based design practice has built long-standing relationships with leading furniture makers, product designers, lighting experts, audio-visual consultants and skilled craftspeople. As a British Institute of Interior Design registered studio, we are committed to maintaining the highest standards of professionalism, creativity and project delivery within the luxury interior design industry. We also advise clients on acquiring rare antiques and collectible artworks, adding layers of character and distinction to their homes.
For outdoor projects, we partner with renowned landscape architects and garden designers to create a seamless connection between interior and exterior spaces. The result is cohesive design that reflects refinement, originality, and luxurious interiors throughout.
Brian is very straightforward to work with, and has a keen eye for the detail. He listened to the brief, and quickly came up with some very creative proposals. He provided sensible, but exciting design ideas that came within the agreed budget.
At Designed by Woulfe, we believe true luxury lies in comfort as much as beauty. Our interior designers London specialising in luxurious interiors decor create residential designs combine elegance with practicality, creating environments that enhance daily life and reflect each client’s individuality. Thoughtfully designed interiors uplift the spirit, support wellbeing and provide the perfect backdrop for living.
From an eclectic setting that showcases an art collection to a kitchen designed as the heart of the home, we create spaces that explore functional and aesthetic solutions. The result is a home that is elegant, personal, and effortlessly liveable, giving clients the tools and resources to enjoy every corner of their luxurious interiors.
Our depth of experience allows us to work across a wide spectrum of architectural styles. From sleek new-builds to Georgian townhouses, Victorian terraces and Edwardian homes, as specialist luxury interior designers in London and experienced interior designers in Knightsbridge, we design interiors and luxurious interiors that respect architectural character while supporting contemporary living.
In period or listed properties, we take particular care to preserve and celebrate original details such as ceiling roses, cornicing and intricate mouldings. Where appropriate, these are revitalised or reinterpreted, blending heritage with modern sensibility to create spaces and luxurious interiors that feel both authentic and fresh.
Designed by Woulfe is a multi-award-winning London interior design studio specialising in luxury residential and commercial projects. We create timeless, bespoke interiors that balance elegance, comfort and individuality.
Our highly skilled team provides a full turnkey service - from design consultancy and architectural planning to technical drawings, sourcing, installation and finishing touches. Our design process follows recognised industry best practice, including principles established by the Royal Institute of British Architects (RIBA) Plan of Work, providing clear project stages, coordinated delivery and transparent budget management from concept through to completion. Every element is handled with precision for a seamless process from concept to completion.
We design distinctive interiors for private homes, residential developments, show homes and hospitality projects. Each scheme is entirely bespoke and crafted to reflect the aspirations of our clients, resulting in spaces that are both world-class and deeply personal.
With over a decade of experience in the UK and internationally, Designed by Woulfe delivers exceptional interior design across residential properties, commercial spaces, multi-unit developments and show homes.
Managing Director Brian Woulfe takes a hands-on approach with every project, offering a personal interior design service from initial concept to final completion. Working closely with each client, he ensures every bespoke interior scheme meets their needs and exceeds expectations, helping them find the perfect solutions for their home.
At Designed by Woulfe, we approach every project with enthusiasm, integrity, care and precision. Whether working with a property developer or private homeowner, and regardless of scope, budget or timeframe, we ensure each design is as unique as the client.
Our team collaborates with leading consultants including architects, landscape designers, lighting specialists and audio-visual experts to guarantee that every element of the scheme is executed to the highest standard. With a dedicated site presence, we manage deadlines and resolve challenges swiftly, ensuring a seamless process and an exceptional result.
Designed by Woulfe has earned international recognition for creating high-end interiors that combine creativity, precision and exceptional craftsmanship. Our work has been honoured with multiple property, design and architecture awards, including Best Interior for an Individual Home at the Sunday Times British Homes Awards and Best Interior Design Apartment London at the International Property Awards.
We approach every project as bespoke, tailoring our process to suit the client and the property. While the stages of our interior design service are adapted case by case, each one reflects our unwavering commitment to quality, color, and excellence, a hallmark of leading interior designers.
Every successful interior design project begins with a clear brief. At Designed by Woulfe, we consider every detail of a new commission to ensure the interiors we create are tailored to the exact requirements of each client. Whether working with new or returning clients, we take the time to understand their wishes, timescales, budgets and desired outcomes, establishing the foundation for a successful project.
We also delve into lifestyle, aspirations and personal preferences to ensure the design reflects individuality. Realistic timelines and budget expectations are incorporated from the outset, along with any structural considerations, resulting in a comprehensive proposal that sets out precisely what we will deliver and when. Most luxury residential interior design projects are completed within approximately 6 - 18 months, depending on the scope of refurbishment, planning requirements and bespoke manufacturing lead times.
Designed by Woulfe is not bound by a single house style. Instead, we offer a fully tailored service that reflects each client’s personal taste while respecting the property’s architecture and requirements. Any limitations that arise during the design process are met with enthusiasm and resolved with creativity.
At this stage we determine how the client wants to use their home. This may involve structural work or an extension. We listen carefully and also share inspiration based on years of experience crafting luxury interiors.
The concept stage is where ideas begin to take shape. Our goal is to develop a cohesive design scheme that reflects the client’s style and vision. Once we have surveyed the property, we explore layouts, details and finishes that express both lifestyle and personality.
For show homes and commercial projects, we also consider the target market and the needs of stakeholders, ensuring the concept resonates with its intended audience.
A strong concept is vital for a successful project. To help clients see how their home will look and feel, we provide detailed floor and furniture plans, mood boards, material palettes and photorealistic CGI renderings where needed.
This allows clients to visualise every element with clarity. Feedback is encouraged at this stage, and we refine the concept until it is a true reflection of their aspirations. With our design instincts, technical expertise and determination, we transform ordinary spaces into extraordinary homes.
Designed by Woulfe was appointed because of the attention to detail needed in an environment which is both historic and fashionable. It was that detail that allowed the past to be entwined with the present and future. I would recommend Designed by Woulfe to anyone because of the understanding and quality of the design and workmanship.
Once the concept is approved, we refine every detail to the highest standard. This includes architectural planning, technical drawings and specifications that pin down layouts, construction details and finishes.
At this stage we also finalise electrical, lighting and audio-visual plans. A comprehensive schedule of finishes, wall treatments, flooring, joinery, furniture and fittings is prepared. Where required, we design bespoke furniture or fittings that are exclusive to the project. Detailed specifications are also prepared for contractors, consultants and specialist suppliers to help ensure the approved design is delivered accurately throughout construction and installation.
We collaborate with trusted specialists to ensure each scheme integrates seamlessly with technology and functionality. This may include lighting designers, audio-visual consultants, security experts and other professionals who ensure systems are easy to use and enhance the client’s lifestyle.
We oversee the commissioning and production of all bespoke elements, from custom joinery to tailor-made furniture and furnishings. By working with respected craftspeople who share our commitment to excellence, we ensure every piece reflects exceptional craftsmanship and retains long-term value.
Carefully selecting the best people for the job at hand, we place great importance on collaborating with respected teams or individuals who deliver to the same exceptional standards that we adhere to at Designed by Woulfe. This is reflected in high-quality, bespoke interiors which present exemplary craftsmanship and retain maximum value.
The initial design was stunning and enough in itself to give us confidence in our designer. Co-ordinating the various suppliers was a considerable task but was accomplished with aplomb... The outcome is really all we could have hoped for and we would certainly turn to him for any project in the future.
With the design development complete, we work alongside architects, contractors, project managers and suppliers to bring the vision to life. Regular site meetings are held to ensure work is on schedule, budgets are controlled and the highest standards of quality are achieved. Where required, we coordinate architects, structural engineers, specialist consultants and skilled artisans, providing clients with a single point of contact throughout the delivery of the project.
We maintain close communication throughout the process, keeping clients fully informed of progress and key milestones. Our team is always accessible to answer questions, resolve challenges and provide reassurance.
Any obstacles are handled with efficiency and creativity, ensuring the project stays on track. With exceptional project management and meticulous attention to detail, we unlock the full potential of every property, delivering interiors of the highest quality.
The finishing touches are what transform a project into a home. Our award-winning studio works with discerning private clients and developers to deliver interiors that are unique, original and memorable.
Every decision is carefully considered, from sourcing signature pieces to curating accessories that elevate the overall design. Final installation includes furniture placement, artwork positioning, decorative styling and a detailed quality review before project handover, ensuring every element meets our exacting standards. Each element is chosen not only to complement the scheme but also to resonate with the client and express individuality.
In the final stage, we curate furniture, artwork and accessories that strike the perfect balance between sophistication and personality. With access to a global network of suppliers, we source everything from contemporary artworks to rare antiques, ensuring no two interiors are ever the same.
A final walkthrough with contractors allows us to resolve any last details and confirm every aspect is finished to perfection. The result is an interior that is elegant, personal and unmistakably bespoke.
Luxury interior design in London is typically priced as a percentage of the overall project value, often between 15 - 25%, or as a fixed professional design fee agreed at the outset, depending on the scope of work. Overall investment varies according to the size of the property, construction requirements, bespoke joinery, furnishings, procurement services and the level of project management required.
For full residential projects, total budgets (including furniture, materials, and contractor costs) commonly range from £250,000 to £500,000+, depending on scale and specification.
At Woulfe, pricing is transparent and tailored following an initial consultation, so you understand exactly what is included before any commitment.
A luxury interior design service covers every stage of a project from initial consultation through to final installation and styling.
This includes concept development, space planning, bespoke material and furniture specification, contractor coordination, procurement, and on-site delivery.
It is a full-service approach that manages the entire process, ensuring each detail from architectural finishes to furnishings is delivered to a high standard, resulting in a cohesive and tailored space. Services commonly include interior architecture, technical design packages, bespoke joinery design, supplier coordination, procurement management, installation and final styling.
Timelines vary depending on scope, but most luxury residential projects take 6 to 18 months from concept through to completion.
Bespoke furniture and materials often require lead times of 12 - 20 weeks, while structural or architectural work can extend the programe further.
Clear timelines are set at the outset and managed throughout, so project progress remains visible at every stage. Delivery programes may also be influenced by planning approvals, listed building requirements, contractor availability and bespoke manufacturing schedules.
An interior designer works across the full scope of a space, including spatial planning, lighting design, architecture, and structural considerations, often collaborating with contractors and architects.
An interior decorator focuses on surface elements such as colour, textiles, furniture, and accessories.
For luxury residential projects requiring full project management and bespoke solutions, an interior designer is the appropriate choice. Interior designers also coordinate with architects, engineers, specialist consultants and contractors to ensure every aspect of the design is delivered as intended.
Choosing a luxury interior designer should start with reviewing their portfolio to ensure their previous work aligns with your desired aesthetic and quality level.
Experience with projects of a similar scale, strong client references, and a structured process covering design and project management are all important indicators.
Equally, communication and trust are key, as you will be working closely with the designer over an extended period. Membership of recognised professional organisations, such as the British Institute of Interior Design (BIID), can also demonstrate a commitment to professional standards, ethical practice and design excellence.
A bespoke apartment at Chelsea Barracks, a period conversion in Little Venice, a country house in the Cotswolds. Whatever the scope, the approach is always bespoke.
Four ways to work with the studio, each delivered by the same team, to the same standard, from concept through to handover.
Full-service design for private homes, from single-room refurbishments to complete back-to-brick renovations of period property. We take responsibility for the whole journey, working alongside the architect or the contractor.

Workspaces, hospitality and private members' environments designed to perform commercially and feel genuinely good to be in. We balance brand, brief and budget with the same material rigour we bring to a private residence.

Show homes and marketing suites for developers who need the space to sell. We design to a target buyer and a target value, then deliver photography-ready interiors on programme, including CGI visualisation ahead of practical completion.

A focused, one-to-one conversation with Brian Woulfe for those seeking an experienced perspective on an interior, a property or a project in any stage of its progress. Held online, charged at £750 + VAT for 60 minutes.

A clear, documented process with transparent budget management, so you always know what happens next.
A complimentary consultation with Brian Woulfe, at your property or our studio. We listen to how you live, establish scope, programme and investment level, then set out a proposal.
Mood direction, spatial strategy, material palettes and early sketch layouts. Presented in person, so finishes can be seen and handled before anything is committed.
Technical drawings, bespoke joinery, lighting and AV schemes, full FF&E schedules. Everything coordinated with the architect, contractor and consultants.
We order, track and inspect, manage lead times and deal with makers directly, with transparent budget management throughout.
A co-ordinated installation. We dress the house down to the books, the linen and the flowers, then hand you the keys to a finished home.
No matter the scope or scale of a project, we would be delighted to hear about it. Share a little about the property and what you would like it to become, and we will get back to you as soon as possible.