Outstanding interior design for Primrose Hill residences, show homes and commercial spaces of distinction.
BESPOKE INTERIOR DESIGN, FOR EXCLUSIVELY APPEALING PRIMROSE HILL PROPERTIES
Founded more than ten years ago by reputed interior designer Brian Woulfe, Designed by Woulfe is a multi-award winning luxury design studio, with a global clientele spanning high profile individuals, celebrities, eminent hospitality brands and prestige property developers. Based in London, Brian and his talented team are poised to bring to life your vision for an interior that exudes individuality, personality and spirit, as they pull out all the stops to transform your Primrose Hill property dreams into a beautiful reality.
Our Projects in Primrose Hill: Playfully Luxurious Period Property
Where we work
We work across Primrose Hill and the surrounding area from our studios in London and Dublin.
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Stylishly practical and brimming with individuality, residential interiors by Designed by Woulfe are designed to fit your Primrose Hill lifestyle to perfection.
There is nothing more breath-taking and emotive than seeing your dream home interior brought to life. At Designed by Woulfe, that is precisely our aim for Primrose Hill property owners. To take your breath away with tailor-made interior design that exudes the very spirit of your personality, whilst supporting your every practical need. This we do by putting to work our unique ability to truly understand a family, enticing out that spark of flair and individuality and using our design expertise to embed it at heart of your home.
Whether you are eager to make your mark on a mews house in NW3, or you have designs on upgrading a Primrose Hill mansion apartment so it’s ripe for rental; you are looking to breathe an air of charm into a listed cottage, or you have rooms with a view that are demanding to be framed, you can trust Designed by Woulfe as the go-to interior design firm for your Primrose Hill residence.
Bringing your brand to life courtesy of uniquely stylish spaces, crafted specifically to spark that all-important lasting impression.
Creating an unforgettable experience, the type that guarantees brand loyalty, calls for the talent of a highly celebrated interior designer. Primrose Hill eateries, boutique accommodation, luxury spas and exclusive venues can trust in the innate talent of Designed by Woulfe in this respect. Having collaborated with eminent hospitality brands across London and beyond for many years, Brian Woulfe and his team have a string of success stories behind them, creating fully bespoke commercial spaces that factor in safety and functionality, whilst conveying the true personality of the brand.
Amplify sales and prepare to shine in the competitive Primrose Hill property arena, courtesy of award-winning, tailor-made show home interior design.
As you prepare to market your prestige property development in Primrose Hill, interior design by the much-celebrated Brian Woulfe and his talented team is poised to elevate your flagship units to prime position. Having worked closely with high profile London developers for many years, the team has acquired an innate ability to tap into the very soul of a target demographic, connecting with prospective buyers on an emotional level with interiors that inspire those all-important sales.
Insightful guidance, shrewd market knowledge and a natural talent for spotting potential. Buoy your Primrose Hill property search with clear advantage from Designed by Woulfe.
As well as taking advantage of the celebrated skills of Designed by Woulfe as interior designers, Primrose Hill property seekers may also benefit from the team’s specialist knowledge and extensive experience in high end property procurement. Whether your dream is to secure a listed cottage, mews house, period property or mansion apartment as your primary residence in Primrose Hill, you are on the lookout for a lucrative property investment in NW3, or your sights are set further afield on a country retreat or overseas bolthole, you can rest assured that with Designed by Woulfe on your procurement team, you will benefit from impartial advice, and exceptional insight into the financial and sustainable aspects of real estate, right across the globe.
Four ways to work with the studio, each delivered by the same team, to the same standard, from concept through to handover.
Full-service design for private homes, from single-room refurbishments to complete back-to-brick renovations of period property. We take responsibility for the whole journey, working alongside the architect or the contractor.

Workspaces, hospitality and private members' environments designed to perform commercially and feel genuinely good to be in. We balance brand, brief and budget with the same material rigour we bring to a private residence.

Show homes and marketing suites for developers who need the space to sell. We design to a target buyer and a target value, then deliver photography-ready interiors on programme, including CGI visualisation ahead of practical completion.

A focused, one-to-one conversation with Brian Woulfe for those seeking an experienced perspective on an interior, a property or a project in any stage of its progress. Held online, charged at £750 + VAT for 60 minutes.

A bespoke apartment at Chelsea Barracks, a period conversion in Little Venice, a country house in the Cotswolds. Whatever the scope, the approach is always bespoke.
A clear, documented process with transparent budget management, so you always know what happens next.
A complimentary consultation with Brian Woulfe, at your property or our studio. We listen to how you live, establish scope, programme and investment level, then set out a proposal.
Mood direction, spatial strategy, material palettes and early sketch layouts. Presented in person, so finishes can be seen and handled before anything is committed.
Technical drawings, bespoke joinery, lighting and AV schemes, full FF&E schedules. Everything coordinated with the architect, contractor and consultants.
We order, track and inspect, manage lead times and deal with makers directly, with transparent budget management throughout.
A co-ordinated installation. We dress the house down to the books, the linen and the flowers, then hand you the keys to a finished home.
Looking to engage interior designers in Primrose Hill? London based, multi award-winning design studio Designed by Woulfe is poised to answer any questions you may have. Of course, you are welcome to contact us should you require an individual response, we will be delighted to help.
Whether your aim is to sympathetically refurbish a period or listed property in Primrose Hill, or you have a blank canvas from which to set your interior design dream free, the team at Designed by Woulfe looks forward to making the process a wholly enjoyable one. Any form of turnkey interior design assignment is possible, and it is totally up to you as to the level of involvement you’d like to pursue.
We find that many of our clients elect to take a private stance, appointing us to take the reins and handle the entire project. If that is your choice then, with our team as your sole point of contact, you’ll find everything runs smoothly through every stage, without you having to concern yourself over the everyday detail.
We have several years’ experience as interior design project managers. So you can enjoy total reassurance in our ability to co-ordinate home renovation, architectural or interiors projects from outset to completion. Why worry about procuring and supervising suppliers, quality control, budgets and deadlines, when you can leave all of that to us, safe in the knowledge that your project will run to schedule and deliver the results that you dreamed of?
We are aware of the inclination of some interior designers in Primrose Hill and beyond to adhere to their own in-house style. But at Designed by Woulfe, we prefer to put the ball in our clients’ courts, championing individuality at every step.
One of our core values is creating tailor-made interiors that reflect the individual flair, personality and spirit of our clients. For homeowners, it is the only way they will feel truly at home in their newly designed space. And for brands, there is no other way to connect with an audience on a personal level.
We would be delighted to be involved in your overseas holiday home interior design project in addition to working on your Primrose Hill property.
Our network of multi-lingual interior designers, project managers, audio visual and lighting experts, furniture makers and architects are all renowned for their skill and expertise across the globe.
Our interior design work has taken us to a host of countries. From a rural Spanish villa on Mallorca to a tropical oceanfront villa in Thailand; from a New York penthouse to a classic Victorian home in Dublin, wherever our work finds us, our designs always remain sensitive to native cultures and surroundings. And we never forget the importance of building in those familiar touches that create a true home from home.
No matter the scope or scale of a project, we would be delighted to hear about it. Share a little about the property and what you would like it to become, and we will get back to you as soon as possible.