Primrose Hill Interior Design

Outstanding interior design for Primrose Hill residences, show homes and commercial spaces of distinction.


Founded more than ten years ago by reputed interior designer Brian Woulfe, Designed by Woulfe is a multi-award winning luxury design studio, with a global clientele spanning high profile individuals, celebrities, eminent hospitality brands and prestige property developers. Based in London, Brian and his talented team are poised to bring to life your vision for an interior that exudes individuality, personality and spirit, as they pull out all the stops to transform your Primrose Hill property dreams into a beautiful reality.

Our Projects in Primrose Hill: Playfully Luxurious Period Property

Creating Homes Of Elegance In London's Primrose Hill

Stylishly practical and brimming with individuality, residential interiors by Designed by Woulfe are designed to fit your Primrose Hill lifestyle to perfection.

There is nothing more breath-taking and emotive than seeing your dream home interior brought to life. At Designed by Woulfe, that is precisely our aim for Primrose Hill property owners. To take your breath away with tailor-made interior design that exudes the very spirit of your personality, whilst supporting your every practical need. This we do by putting to work our unique ability to truly understand a family, enticing out that spark of flair and individuality and using our design expertise to embed it at heart of your home.

Whether you are eager to make your mark on a mews house in NW3, or you have designs on upgrading a Primrose Hill mansion apartment so it’s ripe for rental; you are looking to breathe an air of charm into a listed cottage, or you have rooms with a view that are demanding to be framed, you can trust Designed by Woulfe as the go-to interior design firm for your Primrose Hill residence.

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A luxury living room with a mid-century modern aesthetic, reminiscent of the stylish 80s design. The warm-toned herringbone wooden flooring adds a touch of warmth and sophistication to the space. Two Cassina Utrecht armchairs make a bold statement with one in bright red and the other in orange, creating a vibrant focal point. An abstract coffee table adorned with a book sits at the center. A white detailed fireplace with a gold interior exudes elegance, while a captivating piece of art hangs above it. Built-in cupboards on either side of the fireplace showcase geometric patterning, harmonizing with the gold and wood tones. A Sahara Noir circular dining table rests on a luxurious bespoke circular silk rug, surrounded by six white dining chairs with black legs, offering a stylish setting for entertaining guests. The living room is graced by two floor-length windows, adorned with curtains, which allow natural light to bathe the room, completing this luxurious space.

Exceptional Interiors, Designed To Enthral

Bringing your brand to life courtesy of uniquely stylish spaces, crafted specifically to spark that all-important lasting impression.

Creating an unforgettable experience, the type that guarantees brand loyalty, calls for the talent of a highly celebrated interior designer. Primrose Hill eateries, boutique accommodation, luxury spas and exclusive venues can trust in the innate talent of Designed by Woulfe in this respect. Having collaborated with eminent hospitality brands across London and beyond for many years, Brian Woulfe and his team have a string of success stories behind them, creating fully bespoke commercial spaces that factor in safety and functionality, whilst conveying the true personality of the brand.

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A luxurious living room. The walls are draped in plush dusty pink velvet wallpaper, exuding sophistication. Five dazzling gold sphere lights adorn the wall, creating an focal point. A grand dark blue velvet B&B Tufty Time sofa takes centre stage, adorned with geometric-patterned cushions and a throw, offering a cosy and stylish seating option. In front of the sofa, a large circular glossy white coffee table with a sleek black base, and two bold red glass ornaments provide a striking accessory.

Driving Property Sales With Elegant Show Homes, For The Ultimate Success Of Your Primrose Hill Development

Amplify sales and prepare to shine in the competitive Primrose Hill property arena, courtesy of award-winning, tailor-made show home interior design.

As you prepare to market your prestige property development in Primrose Hill, interior design by the much-celebrated Brian Woulfe and his talented team is poised to elevate your flagship units to prime position. Having worked closely with high profile London developers for many years, the team has acquired an innate ability to tap into the very soul of a target demographic, connecting with prospective buyers on an emotional level with interiors that inspire those all-important sales.

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Fabric lined walls in dusty pink with Natuzzi armchair.

Supporting You In Your Search For The Ultimate Property In Primrose Hill

Insightful guidance, shrewd market knowledge and a natural talent for spotting potential. Buoy your Primrose Hill property search with clear advantage from Designed by Woulfe.

As well as taking advantage of the celebrated skills of Designed by Woulfe as interior designers, Primrose Hill property seekers may also benefit from the team’s specialist knowledge and extensive experience in high end property procurement. Whether your dream is to secure a listed cottage, mews house, period property or mansion apartment as your primary residence in Primrose Hill, you are on the lookout for a lucrative property investment in NW3, or your sights are set further afield on a country retreat or overseas bolthole, you can rest assured that with Designed by Woulfe on your procurement team, you will benefit from impartial advice, and exceptional insight into the financial and sustainable aspects of real estate, right across the globe.

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A luxurious living room with a mid-century modern design, reminiscent of the stylish 80s era. The dark herringbone wooden flooring exudes elegance and sophistication. Two armchairs, matching in design, make a bold statement with one in bright red and the other in orange, adding a vibrant touch to the room. An abstract coffee table adorned with a book serves as a centerpiece. A white detailed fireplace with a gold interior creates a captivating focal point, complemented by an exquisite piece of art above it. Built-in cupboards on either side of the fireplace feature geometric patterning, matching the gold and wood tones, adding a touch of visual interest. A black marble circular dining table stands on a circular cream rug, surrounded by six white dining chairs with black legs, while orchids grace the table, adding a touch of elegance. An ornamental gold ring light fixture hangs above the dining table, completing the luxurious ambiance of this stunning living room.

Award Winning Interiors

Eu property awards 2021 winner
EU Property Awards 2020 winner

18 reviews

Read more reviews

Brian was fantastic before, during and after our renovation of our home. It was our first time doing work like this, and he helped us navigate not only the design element, but also took a leading role in making sure the whole project got delivered to the high quality bar he expects, working with our other contractors. Since moving in, he’s also helped us resolve any issues and change and add to things as we wanted. He always has the right balance of listening to the clients wants and needs, but also pushing our thinking based on his extensive experience of what is going to work well in practice. We would definitely work with him again if we renovate another house!

Jo Bertram

I had a wonderful experience with Designed by Woulfe. Brian is incredibly responsive, has incredible attention to detail and exceptional creative instincts. He has created a space for me that is not only functional, but a bespoke high-quality living space ready for entertaining. From the beginning of the design process through to completion of the project, each stage was well managed and carefully considered. I felt involved throughout the entire process and comfortable that I was in good hands. I highly recommend him and Designed by Woulfe!

Michael ODonoghue

After considering several interior designer options, we selected Brian for the refurbishment of our London home. So glad we did! He brought creativity and flair to the project, as well as great attention to detail. Until the refurbishment was underway, I hadn't appreciate how much work was involved on his part. We have already hired him to assist on our next project.

David Herlihy

Recent Projects

Frequently Asked Questions

Looking to engage interior designers in Primrose Hill? London based, multi award-winning design studio Designed by Woulfe is poised to answer any questions you may have. Of course, you are welcome to contact us should you require an individual response, we will be delighted to help.

How does your Primrose Hill interior design service work?

Whether your aim is to sympathetically refurbish a period or listed property in Primrose Hill, or you have a blank canvas from which to set your interior design dream free, the team at Designed by Woulfe looks forward to making the process a wholly enjoyable one. Any form of turnkey interior design assignment is possible, and it is totally up to you as to the level of involvement you’d like to pursue.

We find that many of our clients elect to take a private stance, appointing us to take the reins and handle the entire project. If that is your choice then, with our team as your sole point of contact, you’ll find everything runs smoothly through every stage, without you having to concern yourself over the everyday detail.

We have several years’ experience as interior design project managers. So you can enjoy total reassurance in our ability to co-ordinate home renovation, architectural or interiors projects from outset to completion. Why worry about procuring and supervising suppliers, quality control, budgets and deadlines, when you can leave all of that to us, safe in the knowledge that your project will run to schedule and deliver the results that you dreamed of?

Do your interior designers in Primrose Hill work to their own house style?

We are aware of the inclination of some interior designers in Primrose Hill and beyond to adhere to their own in-house style. But at Designed by Woulfe, we prefer to put the ball in our clients’ courts, championing individuality at every step.

One of our core values is creating tailor-made interiors that reflect the individual flair, personality and spirit of our clients. For homeowners, it is the only way they will feel truly at home in their newly designed space. And for brands, there is no other way to connect with an audience on a personal level.

Is your interior design team able to work on my overseas holiday home too?

We would be delighted to be involved in your overseas holiday home interior design project in addition to working on your Primrose Hill property.

Our network of multi-lingual interior designers, project managers, audio visual and lighting experts, furniture makers and architects are all renowned for their skill and expertise across the globe.

Our interior design work has taken us to a host of countries. From a rural Spanish villa on Mallorca to a tropical oceanfront villa in Thailand; from a New York penthouse to a classic Victorian home in Dublin, wherever our work finds us, our designs always remain sensitive to native cultures and surroundings. And we never forget the importance of building in those familiar touches that create a true home from home.


At Designed by Woulfe, we take the time to understand our clients’ wishes so that we can tailor our Primrose Hill interior design services to the individual requirements of each assignment.

To discuss a property, or for further information, please contact us at [email protected].

No matter the scope or scale of a project, the initial step in our process is to arrange a complimentary consultation with Managing Director and Founder, Brian Woulfe.

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Our Awards & Affiliation

  • Eu property awards 2021 winner
  • EU Property Awards 2020 winner
  • BHA finalist 2020
  • United Kingdom Property Awards SALIC Winner 2018-2019

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