Playfully Luxurious Period Property

Light filled dining room in high ceiling london property.
Playfully Luxurious Period Property
Primrose Hill, London
A Playfully Luxurious Period Property

This bold and beautiful period home is nestled in the leafy north west London neighbourhood of Primrose Hill, on Gloucester Avenue. Our client, an art lover and avid collector, commissioned us to carry out a renovation for his primary home. We wanted to ensure the interiors reflected his eclectic, playful style and love of colour and drama. We were also keen to make sure it would fit with his lifestyle. He has two whippets so the interiors had to be dog-friendly, while remaining exceptionally chic and luxurious. The owner of this London home also enjoys entertaining guests, so our interior design team kept this in mind throughout the design and execution stages of this fun project.

Dining room with period fireplace and dark herringbone wooden flooring.
Period white marble fireplace with gold brass hearth.
A pair of orange armchairs seperate the boffi kitchen and dining area in this open plan kitchen living dining room.

A Warm Living Area with Pops of Contrasting Colour

Warm, earthy brown hues provide the base of this gorgeous, spacious living area. We left the period wooden parquet floors as they were and struck a balance with bright accent furnishings. A pair of Ultrecht armchairs from Cassina in shades of pumpkin and burnt orange with contrasting hand-stitched detailing face the fireplace for a cosy and intimate seating area which subtly breaks up the open-plan living, dining and kitchen areas. The classic-looking floor was softened by the luxurious appeal of a circular custom-made silk rug in hues of cream, taupe and orange. Multiple shapes are played off each other, with a pair of geometric cabinets framing the fireplace and a modern, circular chandelier hanging above the dining table.

B&B febo dining chairs around a circular sahara noir marble dining table.

Classic Period Home Features Given a Modern Touch

One of the most-loved architectural and design features of period homes, whether Georgian or Edwardian, are the breezy, high ceilings which make for brighter, lighter rooms. In this Primrose Hill home, the floor-to-ceiling windows flood the open-plan living area with light and illuminate the already bright interiors, giving an uplifting feel to the place. We were keen to exaggerate this sense of spaciousness even more, so floor-to-ceiling pencil pleat curtains in a neutral shade were incorporated into the soft furnishing scheme to frame the 6-seater dining area which leads out onto the terrace. The circular sahara noir black marble top dining table was paired with ‘Febo’ dining chairs from B&B italia.

Brian is very straightforward to work with, and has a keen eye for the detail. He listened to the brief, and quickly came up with some very creative proposals. He provided sensible, but exciting design ideas that came within the agreed budget.
Residential Client
Venetian plaster walls with period staircase by Henry Van der Vijver
Tai Ping royal blue silk and wool staircase running with gallery walls.

A Dramatic Entrance Hallway with a Gallery Wall

The hallway of this London house had ample space to display some of the client’s best-loved pieces of art. Ensuring the art was well-lit was imperative but we also wanted it to be displayed against the perfect backdrop for maximum impact. For this, we enlisted surface designers and paint and plaster specialists, Henry Van Der Vijver. This London-based team of decorative artists and artisans completed the hallway wall finishings which provided a neutral yet unique base for the different artworks to be hung. The floor-to-ceiling mirror along an entire wall gives depth to the space and reflects the monochromatic statement tiled floor. Antique wall lights which our design team sourced for the client were placed along the mirrored wall. We commissioned custom carpet company, Tai Ping, to create a striking staircase runner. The bespoke silk and wool carpet with silk edge in plush royal blue adds the finishing touch to the hallway.

Silk wallpaper and antique brass wall light used in london period property living room.
Period london property entrance with mirrored wall and marble floors.

A Blend of Contemporary and Classic Interior Style

As always, our interior design studio embarked on this project with a fresh outlook, keen to reflect our clients’ personality, lifestyle and values. As an art-collector, their Primrose Hill home would have to be a natural extension of their discerning taste and penchant for striking, vivid use of colour.

Fabric lined walls in dusty pink with Natuzzi armchair.
Pink fabric walls with B&B blue tufty time sofa.

A Unique Home Cinema for Opulent Relaxation

Tone and texture take centre stage in the home cinema room of this fabulous London property. We took a no-holds-barred approach to colour here, marrying pops of blue with bubblegum-pink suede fabric lined walls, sumptuous, plum drapes and a sunshine yellow swivel chair from Natuzzi. Circular mounted ‘Ginger’ wall lights from contemporary lighting company Marset illuminated the back wall and patterned silk cushions stand out against the B&B Italia Tufty Time modular sofa in deep velvet royal blue, which makes for the perfect place to kick back and relax.

Book A Consultation

At Designed by Woulfe we take the time to understand our clients’ wishes so that we can tailor our interior design services to the individual requirements of each project.

To discuss a property or for further information, please contact us at [email protected]

No matter the scope or scale of a project, the initial step in our process is to arrange a complimentary consultation with Managing Director & Founder, Brian Woulfe.