A Conversation with Charlotte Wood of Wild Wood London

Charlotte Wood of bespoke florist studio Wild Wood London sits at the forefront of innovative, seasonal floristry. Charlotte started out in womenswear fashion design before combining a longstanding love of flowers with her creativity. Since then, her successful career in floristry has seen her collaborate with luxury fashion houses and create installations for London’s most iconic venues amongst countless other exciting commissions. Our interior design studio has worked with Wild Wood London several times to bring Charlotte’s knowledge and instinctive eye for both faux and living plants into our luxury interior design schemes.

What factors should a homeowner consider when decided if they should opt for real or faux plants?

I like to use real, faux and dried plants and flowers in homes and work closely with clients to select unique planters/ vases to complement the faux plants and interiors’ colours. It is a collaborative process. I like to take time to refine the overall aesthetic. Some areas of the house have very little light, so faux plants are ideal.

What is the first thing that should be considered when decided on an indoor floral arrangement for the home? E.g. colour scheme, size etc.

Proportions are so significant when choosing flowers or plants for your home. In terms of colours, I like them to either effortlessly blend into the surroundings or make a bold statement and act as a focal point.

What is the most memorable event you’ve ever worked on?

Installing a 3 metre by 3-metre flower wall in The Ritz for London Fashion Week was a highlight. It took five men and three panels for it to be complete, and I think I held my breath during the whole of the installation.

What are the health benefits of having flowers and plants in the home? E.g. Air purification etc.

Having flowers and plants around the home improves your mood and reduces stress. They increase levels of positive energy and help people feel secure and relaxed. They also purify the air and provide subtle scents that are a lot healthier than toxic air fresheners. They can also help increase concentration and improve productivity so definitely place plants at your desk or the area you are currently working from home. They provide subtle momentary breaks away from tasks as we gaze at our plants during the day.

Are there any botanical trends you are seeing in the interior design industry at the moment?

Fiddle leaf fig plants are a real statement house plant placed in a large wicker basket. Maidenhair ferns also look great on console tables. I have always adored olive trees, and I like to create an oasis on any outdoor space you have with a maximalist approach to plants.

Where is your favourite garden in London, and why?

I love Holland Park. I have created flowers for The Orangery, which overlooks the rose gardens, and there is often a peacock found commanding the grounds that looks magnificent. During the lockdowns, I have spent a lot of time outside as I have been craving nature.