Show home interior design for premium property developers

Show house interiors for luxurious modern living

As well as designing award-winning residential interior schemes, Designed by Woulfe also deliver eye-catching, memorable and targeted show house interiors for both new builds and apartment block renovations. High-end property developers rely on us to capture an aspirational lifestyle synergistic with their brand. We translate that vision into a premium quality marketing suite with modern facilities and luxurious styling, allowing potential purchasers to instantly feel at home.

Maximise Sales in Your Luxury Residential Developments

Our team is devoted to creating supreme show homes that make a lasting impression and ultimately help luxury property developers secure maximum sales. The outstanding residential interior schemes we create ensure that flagship units in prime property developments in the UK and beyond stand out amongst an ever-growing property market, fulfill their potential, and remain relevant long after the launch and sale of the homes.

This luxurious Manhattan penthouse boasts floor-to-ceiling windows on every wall, adorned with beige blinds and sheer white curtains. The living area is nestled in one corner, featuring a white sofa with matching cushions and a stylish dark blue throw. A light blue armchair sits alongside the sofa, creating a cosy seating arrangement. An oval light wood coffee table showcases books and ornaments, resting on a plush grey/blue silk fluffy rug. In the corner, a vibrant bunch of flowers and tropical leaves complement the framed art on the wall.

Aspirational Modern Living

The show homes we design are classic, characterful and enticing enough to compete not only with other new builds, but also with the second-hand property market too. They showcase to potential buyers what purchasing a home in a particular development would look and feel like, while also retaining an essence of malleability that will appeal to budding homeowners who are eager to put their own stamp on the interiors of the property they are looking to purchase.

This luxury living/dining room exudes elegance and comfort. Light wood flooring sets a warm and inviting ambiance. The dining area features a purple and white patterned rug, complemented by light wood dining tables and chairs, creating a stylish and inviting space. Large windows adorned with beige blinds and sheer curtains allow natural light to illuminate the room. A tall black and white floor lamp adds a touch of sophistication. The circular aqua-coloured wall art serves as a captivating focal point. A square curved ornament side table adorned with green plants, vases, books, and ornaments adds a personal touch. In the hallway, a large circular mirror matches the size and shape of the wall art, creating a harmonious design. On the other side of the room, a cosy burnt orange armchair accompanied by a black reading floor lamp invites relaxation, while framed wall art adds visual interest.

Thoughtfully-Crafted Spaces

We understand that when developing model homes obtaining maximum return on an investment is key. We put the utmost effort into understanding each developer’s target demographic as well as the buyers’ lifestyle aspirations so that we can design a development with marketing show suites that tell a story and intrigue potential home buyers.

When designing the interiors for show homes we strive to make them memorable and increase buyers’ interest through our innovative and considered design, whatever the target market. Our focused team hones in on the details of each project to work in relation to the brief and budget. We take factors such as the target market, location and the developer’s brand positioning into account.

Up close image of a wooden toped coffee table creates a warm focal point in this living room with three cohesive stone candle holders on display, next to a wispy green plant which brings the scene to life. This coffee table is adorned on a grey texture, fluffy rug, alongside a clay green, wooden based pouffe . A flexform marble side table with bronzed Salperton Lamp from Porta Romana, complemented by a vibrant green plant in a contrasting white pot.
A modern designed villa sized penthouse with infinity pool.
Brian's refreshing and innovative approach to modern tropical design promises to create some of Phuket's more interesting properties over the next few years. Working with Brian on Malaiwana was a unique experience that allowed me to fully appreciate the extent of his enormous talent.
Stephen Paine, (Developer of Malaiwana)

Phuket, Thailand

Enhancing Your Brand's Position

Our design portfolio continues to grow in scope and scale. Designed by Woulfe designs and develops a variety of show homes from warm designs catered to families to smart, functional interiors that speak to professionals. We work closely with the developer’s sales and marketing team to make sure that what we produce reflects the brand’s desired position in the market.

We’ll find out exactly what your buyer’s lifestyle requirements are and what would appeal to their tastes. Armed with this invaluable information, our team will bring to life practical, intelligent, creative and professionally-styled spaces which will serve to maximise interest in the property.

This luxury living/dining room exudes a timeless and sophisticated charm with its mid-century modern design elements. The dark wood herringbone flooring adds depth and richness to the space, while the warm-toned fishbone wooden flooring enhances its elegance. An abstract coffee table adorned with books becomes a focal point, complementing the overall aesthetic. The white detail fireplace with a gold interior adds a touch of luxury, with a captivating piece of art hanging above it. Built-in cupboards on either side of the fireplace feature geometric patterning, matching the gold and wood tones throughout the room. A black marble circular dining table placed on a cream rug becomes a statement piece, surrounded by white dining chairs with black legs. Orchids adorn the table, adding a touch of natural beauty. An ornamental gold ring light fixture suspended above the dining table completes the luxurious ambiance of this stunning living/dining room. This luxury living room exudes a classic and refined ambiance. Two brown leather armchairs with striped grey and blue cushions, adorned with a white throw, create a cosy seating area. Light wood flooring complements the space, enhanced by a striped rug that adds texture and visual interest. The light grey painted walls provide a neutral backdrop, while a hanging green plant in one corner brings a touch of nature indoors. A Chesney limestone fireplace with a white mantel becomes a focal point, adorned with carefully placed ornaments. A large circular mirror above the fireplace adds depth and reflects the room's elegance.

Optimising Interiors for Maximum Impact

As a high-end property developer, you’re forever trying to balance immediate visual appeal with the functionality of the living space and consistency of aesthetics across the development. Costs of interior design and architectural services must be offset against the need to maximise each property’s saleability and profit potential.

Whether new build flats, houses, villas or penthouse apartments, we work hard to optimise the interior space we’re working with in order to make your show home is as attractive and appealing as possible.

A rendering of an open plan dining and living room with sea views.
We reached out to Designed by Woulfe to create a timeless yet modern residence to showcase the penthouse collection for one of our newest developments in New York. Brian's ability to create an iconic home that still felt fresh and dynamic enabled us to sell out in record breaking time. When creating a model residence for our penthouse collection we reached out only to Designed by Woulfe. Their aesthetic is the perfect balance of modern and iconic.
Michael Mignosi, Director of Marketing

Location

Minimising Time on Market

When working on the interior design of new housing developments we use our expertise to highlight the unique potential of each property, be it a studio flat or a luxury penthouse, and showcase the numerous capabilities of the space. Every design aspect is thought-out, resulting in a stylish, inspirational and imaginative design that retains the contemporary yet timeless approach that is synonymous with Designed by Woulfe.

Understanding that minimising time on the market is essential to property developers and their stakeholders, we continuously strive to deliver outstanding results that get future buyers excited, and enable them to see the potential in a property.

A rendering of a luxury outdoor terrace with infinity pool.

Book a Consultation

At Designed by Woulfe we take the time to understand our clients’ wishes so that we can tailor our interior design services to the individual requirements of each project.

To discuss a property or for further information, please contact us at [email protected].

No matter the scope or scale of a project, the initial step in our process is to arrange a complimentary consultation with Managing Director & Founder, Brian Woulfe.

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Our Awards & Affiliation

  • Eu property awards 2021 winner
  • EU Property Awards 2020 winner
  • BHA finalist 2020
  • United Kingdom Property Awards SALIC Winner 2018-2019

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