Revived Late-Edwardian Apartment

St.Johns Wood, London

Edelman leather covers the Boss armchairs in this open plan living room with cocktail cabinet.

Art Deco Inspired Design for a Classic Period Property

This three bedroom late-Edwardian home is situated on the much desired Hamilton Terrace in one of London’s prime locations, St John’s Wood. The property required a time-sensitive back-to-brick refurbishment which we completed in under four months. We provided full interior architectural services and took design inspiration from a combination of eras, particularly Art Deco influences from the 1920s which we fused with the classic period features already present within the apartment. As testament to its beauty, our design won Best Interior Design Apartment UK at the International Property Awards (2018-2019), Best Interior Design Apartment in London at the UK Property Awards (2018-2019), Best Interior Design: Individual Home at the The Sunday Times British Home Awards 2018 and more.

Block-Colours, Geometric Patterns and Gold Accents

Our interior design scheme was art nouveau-inspired with a mid-century modernist twist. We created more space by returning the ceilings to their original late-Edwardian proportions and kept the flooring neutral with natural wood. A limestone fireplace with gold accents from luxury fireplace supplier, Chesneys, takes centre stage in the living area. A pop art portrait by celebrated Belgian artist Christian Develter sits opposite an iconic Tom Faulkner ‘Ava’ round dining table. The strong, sculptural, geometric central support is finished with a Calacatta marble top and surrounded by Tom Faulkner Vienna chairs in maize yellow fabric. A combination of soft furnishings in neutral tones, ochre yellow and different shades of blue keep the interiors here feeling warm and inviting.

Flexform Zeno Light sofa in large open plan living room with blue walls.

Home Entertaining Space with a Cocktail Lounge Feel

Our client was keen for us to design a home that was the ideal environment for entertaining. The open-plan kitchen, living and dining interiors fit and flow together and an intimate wine bar area provides the perfect perch for a guest to sit and enjoy a drink while chatting to their host in the Bulthaup-designed kitchen. We converted the living area into a large, multi-purpose living space that is warm, relaxed, comfortable and semi-formal as well as dog friendly.

A round carrara marble dining table with lazy susan. Bulthaup kitchen in gravel and anthracite with oak bar and Poliform ICS stools.
luxury bronze door custom drinks cabinet

A Carefully Curated London Home with Bespoke Finishes

Every aspect of this London home was carefully curated, from the lighting design to the colour selections. Our London design studio worked alongside a network of talented artisans and collaborators to create a bespoke axed wood console unit and a charred timber drinks cabinet, both of which complement the space’s natural feel. With plenty of clean lines and bold angles, it is a block-coloured haven of geometric design. We went heavy on rich materials to add a sense of opulence that’s characteristic of the art-deco era. This is seen in our use of cast bronze panels for the joinery in the television unit that sits in the living room.

A chesney limestone fireplace with a large circular mirror hanging over it. A chow chow puppy sitting on a flexform ottoman in front of large blue artwork.
"On time, on budget, on spec! The design studio was extremely attentive, and the whole experience was truly enjoyable. Brian and his team differ from other design studios with regards to attention to detail, and the ability to combine different styles. Brian goes the extra mile to bring his clients' homes to life."

Residential Client

havwoods wooden flooring in large open plan living kitchen dining room with bulthaup kitchen and Tom Faulkner dining table with wooden Lazy Susan.

A Characterful Bedroom with Bold Colourful Statement Wallpaper

We wanted the guest bedroom to make an impact. We opted for a flamingo and fauna patterned wallpaper by Arte which adds texture and gives a bold and colourful feel to the enchanting bedroom. We sourced a De La Espada bed with a wraparound headboard and paired it with floating bedside tables and sleek ‘Stasis’ copper table lamps by Bert Frank. Lush velvet cushions with contrast piping by Andrew Martin add a cosy touch.

A stasis bedside lamp sits on top of de la espadea dubois bed in front of Arte International Wallcovering. Ochre yellow wardrobes from Poliform.
Large dusty pink master bedroom with french door windows and oak flooring.

Functional, Beautiful Pieces of Custom-Made Furniture

We worked closely with a team of craftsmen to design and create functional, beautiful pieces of bespoke furniture which would be suitable for everyday use. Keen to showcase how an efficient use of space doesn’t have to mean compromising on style, the furniture and joinery commissioned provided plenty of concealed storage. In the principal bedroom we layered textures and materials such as hand cast metallic panels on the headboards and fitted spacious integrated wardrobes by Poliform.

Bronze and brass bespoke panels in bedside joinery. Bedroom walls painted in cuisse de nymphe emue by Edward Bulmer

Award-Winning Interiors and Specialist Lighting

With lighting provided by award-winning specialists, John Cullen Lighting, throughout the property, the interiors were strikingly bright – enhanced by the addition of a large circular sitting room mirror which reflected light around the space. Decorative lighting was supplied by Bert Frank. We also wanted to optimise the abundance of natural light which the Edwardian property receives, so we made sure to not block any of the natural light. Bay windows in the living area and a double set of french doors in the principle bedroom with adjoining balconies were kept unobstructed, simply framed with floor-to-ceiling cashmere curtains.

Modern bathroom with black fixtures and pink walls. Lighting in shower niche by John Cullen lighting.

Home Office Design for a Converted Bedroom

The third bedroom in this period property was converted into a study so that the client could have a home office. We incorporated bespoke joinery with concealed storage and hand finished metallic door fronts and kept the design scheme for this room light, bright and energising for maximum productivity.

A bespoke small home study with concealed storage within joinery.

Book a Consultation

At Designed by Woulfe we take the time to understand our clients’ wishes so that we can tailor our interior design services to the individual requirements of each project.

To discuss a property or for further information, please contact us at [email protected].

No matter the scope or scale of a project, the initial step in our process is to arrange a complimentary consultation with Managing Director & Founder, Brian Woulfe.

Book Now

Discover more projects

Our Awards & Affiliation

  • EU Property Awards 2020 winner
  • BHA finalist 2020
  • United Kingdom Property Awards SALIC Winner 2018-2019

Sign up to our mailing list


Sign up here to receive our newsletter featuring news and articles carefully curated and hand-picked by Brian and the Designed by Woulfe team.