Luxury interior design in London

Interior Design London

Interior design for London properties of distinction, from a multi-award winning team dedicated to creating fully tailor-made interiors with character, sophistication and individuality.

BESPOKE INTERIOR DESIGN TO BRING THE LONDON DREAM TO LIFE

Since 2009, celebrated, multi-award winning interior designer Brian Woulfe and his talented team have been crafting outstanding, memory-invoking interiors for private homeowners, property developers and hospitality and retail brands the world over. Known globally by the name of Designed by Woulfe, our London-based design studio serves a host of high profile clients and celebrities with discreet, considered interior design services across the capital, all focused on breathing the spirit of individuality into a home or commercial space. Explore our extensive portfolio to see the creativity we create in each project.

A living space arranged around a fireplace

Where we work

London, and the streets around it.

We work across London and the surrounding area from our studios in London and Dublin.

London studio

1st Floor, Office 5
27 Gloucester Place
London W1U 8HU
+44 (0) 20 3957 9863

Dublin studio

20 Harcourt Street
Dublin D02 H364
Ireland
+353 (0) 1 400 7593
Arrange a visit
Map of London and the surrounding area A map of London, the area Designed by Woulfe works across, drawn from OpenStreetMap geometry with the region held as the subject. LONDON
Creating Beautiful London Homes That Exude Flair And Personality
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Creating Beautiful London Homes That Exude Flair And Personality

Practical yet wonderfully stylish, Designed by Woulfe residential interiors are shaped around the things that matter, in every aspect of your life.

Your lifestyle is unique, and there will always be important practical elements that need to factor into your home design. At Designed by Woulfe, our interior designers work closely with you to transform your London property in a way that not only fits your life perfectly, but that also represents your unique flair, and the values you hold dear. Because we believe that only when a property rings true to character will it truly feel like home.

Whether you have your sights set on sympathetically restoring an elegant period conversion, making a grand townhouse truly your own, or putting your personal stamp on a contemporary London apartment, you will find our residential interior design service as considered as the properties themselves. Discover more about our Residential Interior Design services.

Creating Brand Loyalty Through Tailored Interior Design in London
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Creating Brand Loyalty Through Tailored Interior Design in London

A refreshing and innovative approach to interior design that is worthy of London’s most prominent hospitality and retail brands.

Interior design has the power to shape how a space is experienced, remembered and understood. This is especially the case in hospitality and retail, where a strong visual identity needs to work alongside practical considerations to create an environment that resonates with its audience. Designed by Woulfe has for many years worked closely with hospitality and retail leaders, providing a bespoke interior design service with its foundations set firmly in style, functionality, safety and individuality.

From restaurants and boutique hotels to luxury spas, private members’ environments and high-end retail spaces, our commercial interiors are developed around the identity of each brand and the expectations of its clientele. Learn more about our Commercial Interior Design expertise.

Aspirational Show Homes, Luxuriously Designed To Capture The Imagination Of London Property Buyers
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Aspirational Show Homes, Luxuriously Designed To Capture The Imagination Of London Property Buyers

Designed around the lifestyle aspirations of your target buyer, and matched to your individual brand positioning, Designed by Woulfe show home interiors are carefully crafted for sales success.

Considering the needs of a developer’s target clientele, as well as the core requirements of key stakeholders, is something we have always factored into our show home interior design service at Designed by Woulfe. Because a flagship London show home has such an important job to do, we take time to understand the development, its architecture, its location and the aspirations of its prospective purchasers.

Working with high-end London developers over many years, we have developed an astute comprehension of how show home interiors should engage on an emotional level as well as exude visual appeal. With a story-telling interior that is a true match for the buyer’s lifestyle aspirations and represents the positioning of the development, a show home can create the powerful sense of connection that turns interest into desire. Explore our Showhome Interior Design services.

A Multi-Award Winning London Design Studio
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A Multi-Award Winning London Design Studio

Set up over a decade ago by eminent interior designer Brian Woulfe, Designed by Woulfe is a multi-award winning design studio with a worldwide reputation for excellence amongst a host of high profile clients and celebrities.

Based in London, Brian and his team bring together an international perspective with an intrinsic understanding of the capital’s architecture, property market and diverse neighbourhoods. From period properties with significant architectural merit to contemporary developments and highly individual private residences, our interiors are always developed around the qualities of the property and the aspirations of the client.

Our multi award-winning approach extends beyond creative design. We provide a fully considered service that can encompass interior architecture, spatial planning, materials, furniture, lighting, procurement and installation, ensuring every aspect of an interior works together with precision.

Exceptional London Interiors
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Exceptional London Interiors

Designed by Woulfe’s London portfolio encompasses a diverse collection of residential interiors, each with its own architectural character, location and design story.

Our West London Period Property demonstrates a considered approach to working with the architectural character of a period home while introducing the refinement and functionality required for contemporary family living.

In A Contemporary London Family Home Designed for Modern Living, the design is shaped around the demands of modern family life, combining carefully considered materials, distinctive furnishings and practical spaces with a sophisticated overall aesthetic.

At Chelsea Barracks, our Bespoke Three-Bedroom Apartment brings together tailored detailing, refined materials and carefully selected furnishings within one of London’s most prestigious residential developments.

For a Luxurious Central London Pied-à-Terre, the design creates an elegant and highly considered city retreat, where every element contributes to a sense of comfort, sophistication and individuality.

A Slice of Manhattan in London takes a more expressive direction, combining distinctive architectural references, rich materials and individual detailing to create an interior with a strong and memorable personality.

Areas We Cover in London
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Areas We Cover in London

From the grand architecture of Mayfair and Knightsbridge to the leafy streets of Hampstead and Richmond, London encompasses an extraordinary diversity of property styles and neighbourhoods. Our interior designers work across the capital, bringing the same commitment to individuality, craftsmanship and considered design to every project.

What We Do

A fully managed design service.

Four ways to work with the studio, each delivered by the same team, to the same standard, from concept through to handover.

Full-service design for private homes, from single-room refurbishments to complete back-to-brick renovations of period property. We take responsibility for the whole journey, working alongside the architect or the contractor.

  • Concept & mood direction
  • Space planning & technical drawings
  • Bespoke joinery design
  • Lighting & AV schemes
  • FF&E specification
  • Installation & final styling
Residential interior design, Notting Hill

Workspaces, hospitality and private members' environments designed to perform commercially and feel genuinely good to be in. We balance brand, brief and budget with the same material rigour we bring to a private residence.

  • Brand-led concept design
  • Bespoke furniture & artwork
  • Contract-grade specification
  • Style, function & safety
  • Specialist collaborator network
  • Supplier negotiation
Home bar behind glass sliding doors, contemporary London family home

Show homes and marketing suites for developers who need the space to sell. We design to a target buyer and a target value, then deliver photography-ready interiors on programme, including CGI visualisation ahead of practical completion.

  • Buyer profiling & positioning
  • CGI visualisation
  • Brief, budget & brand alignment
  • Marketing suites & show homes
  • Dressing & art curation
  • Relevance long after launch
Bespoke three-bedroom apartment at Chelsea Barracks

A focused, one-to-one conversation with Brian Woulfe for those seeking an experienced perspective on an interior, a property or a project in any stage of its progress. Held online, charged at £750 + VAT for 60 minutes.

  • Plans & proposals reviewed
  • Spatial planning & circulation
  • Materials, lighting & furniture
  • Design potential before purchase
  • Independent second opinions
  • Scope, phasing & budget priorities
Sitting room with lit drinks shelving, Little Venice

Recent work across prime London.

A bespoke apartment at Chelsea Barracks, a period conversion in Little Venice, a country house in the Cotswolds. Whatever the scope, the approach is always bespoke.

Our work here

Projects in London.

How It Works

Five stages, no surprises.

A clear, documented process with transparent budget management, so you always know what happens next.

01

Consultation

A complimentary consultation with Brian Woulfe, at your property or our studio. We listen to how you live, establish scope, programme and investment level, then set out a proposal.

02

Concept

Mood direction, spatial strategy, material palettes and early sketch layouts. Presented in person, so finishes can be seen and handled before anything is committed.

03

Detailed Design

Technical drawings, bespoke joinery, lighting and AV schemes, full FF&E schedules. Everything coordinated with the architect, contractor and consultants.

04

Procurement

We order, track and inspect, manage lead times and deal with makers directly, with transparent budget management throughout.

05

Installation

A co-ordinated installation. We dress the house down to the books, the linen and the flowers, then hand you the keys to a finished home.

Client Words
Brian and his team are superb at planning and executing repairs and building work. Designed by Woulfe carried out a substantial amount of work for me at a very high standard, all the while maintaining absolute quality of finish. Brian’s commitment to his client, as well as his courtesy, is unrivalled.
Jeremy VineBBC Presenter
Designed by Woulfe helped transform our home in record time. The team’s knowledge and access to the best suppliers and craftspeople, coupled with their ability to source unique pieces of furniture, art and lighting is impressive. Brian’s attention to detail and ability to move a project to completion quickly is what sets him apart.
DSHighbury Crescent, London

Are you looking to engage luxury interior designers in London? Based in the capital, multi-award winning design studio Designed by Woulfe is ready to respond to any questions you may have. Naturally, you are invited to get in touch should your query call for more of a personalised response.

An interior designer in London develops and manages the design of a property from the initial concept through to completion. This can encompass space planning, interior architecture, materials, furniture, lighting, bespoke joinery, procurement and installation. At Designed by Woulfe, these elements are brought together to create a cohesive interior tailored to each property and client.

Choose an interior designer whose portfolio, experience and creative approach align with your property and ambitions. It is important to consider experience with comparable projects, the extent of services provided and how the studio manages procurement and delivery. A strong understanding between client and designer is equally important to achieving an exceptional result.

The cost of interior design in London depends on the property, scope, specification and level of service required. Individual room schemes naturally differ from comprehensive whole-property projects involving architectural changes, bespoke joinery and extensive procurement. At Designed by Woulfe, each project is considered individually and the scope established around the requirements of the brief.

The duration of an interior design project depends on its scale, complexity and level of architectural or construction work. A full-home project can take several months from initial concept through to installation, while larger schemes involving structural alterations, listed properties, bespoke joinery or extensive procurement may require a longer programme.

Yes, Designed by Woulfe works across residential and commercial interiors in London. Residential projects include apartments, townhouses and family homes, while commercial work encompasses hospitality, retail and private members’ environments. Each project is developed around the character of the property, its intended use and the requirements of the client.

Areas we cover in London

Studio desk and corkboard seen through a doorway
Visits by appointment.
Contact

Contact the studio.

No matter the scope or scale of a project, we would be delighted to hear about it. Share a little about the property and what you would like it to become, and we will get back to you as soon as possible.

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We typically work on projects starting from £250,000.
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